Over the last fifteen years, new technological advances have begun to change the nature of location-based advertising and information services. From the simple expediency of ensuring that your chain or sole business appears in popular online map services through to high-tech campaigns around events and happenings, the impetus to leverage a customer's location has gained steady traction in marketing.
The concepts behind smart 'out-of-home' (OOH) marketing techniques are developed and refined by some of the biggest players in marketing. They are backed by forward-thinking municipal authorities around the world, which are increasingly partnering with the private sector to deliver smart city experiences.
The core enabling technologies include proximity communication protocols, which facilitate the flow of location-activated information, and beacons. The latter are devices that can communicate with nearby people and with other beacons in a wider-ranging network.
These are relatively new methodologies that are only now proving their value, robustness, and versatility. So, now is a perfect time to engage in enterprise mobile app development and explore the potential of the 'exterior' marketing experience.